Vast

Table of Contents1 Create VAST Tags2 Validate VAST Tags3 Debug VAST Tags3.1 VAST Error 1003.2 VAST Error 1013.3 VAST Error 301We defined VAST as a protocol providing a standard, XML-based language that enables multi-player compatibility and allows ad servers to work with various video players. In conjunction with a reliable video content management system, advertisers use VAST to create a seamless ad experience.For VAST to do its job, it uses tags or bits of code that serve as commands. Advertisers use these VAST tags to dictate specific properties of the ad and give the video player instructions to read and execute. Through tags, video players understand detailed information about the ad, such as:Ad formatAd durationDestination URL for a user who clicksVAST tags reduce ad playback and rendering errors and give advertisers greater control over video ads. By adhering to the VAST standard, advertisers use a universal language to increase their efficiency.To generate VAST ad tags using Google Ad Manager:Log in to Google Ad ManagerClick Inventory, then click Ad UnitsClick on an existing ad unit, then click TagsComplete the 4-step process (click Continue after each step):Set the Tag TypeSet the Tag OptionsSet Additional Tag ParametersSet the Tag ResultsClick Copy TagTo generate VAST ad tags using third-party tools:Select a VAST tag generator. These tools are usually offered by video players as an additional feature.Make sure the video player that offers the VAST tag generator supports your specifications.Follow the generator’s instructionsCopy the ad tagTake note that you can create VAST ad tags manually, but there’s little benefit in creating a code from scratch. You’ll save time by using Google Ad Manager or third-party tools.Validate VAST TagsTest your VAST tags to see if they work. Choose any of these VAST tag validators:IAB Vast Tag Validator. This supports VAST Versions 2.0, 3.0, and 4.1.Google Video Suite Inspector. Paste your VAST ad tag, and the video player will run the ad.Springserve VAST Tag Tester. Paste your VAST ad tag and click Submit.Whichever VAST tag tester you choose will implement your code to check for errors.Debug VAST TagsIf the code doesn’t work, you have to debug your

VAST tag. Here are common culprits behind VAST tag errors:VAST Error 100Error 100 is an XML Parsing Error. It may be caused by an invalid XML document or a VAST redirect URL that doesn’t resolve successfully. To correct this, check if the VAST XML contains the proper format and has complete elements and attributes.VAST Error 101Error 101 is a VAST Schema Validation Error. The cause is often missing or unrecognizable elements or attributes. Like Error 100, this requires verifying if the VAST XML has complete and properly formatted elements and attributes.VAST Error 301Error 301 is the Timeout of the VAST URL. It occurs when a VAST redirect tag doesn’t return a response within the timeout (usually 5 seconds). To correct this, check if the VAST redirect URL is reachable. Check for protocol issues, as well.To help you debug your VAST tags, check Google’s list of VAST errors and their corresponding solutions.Once your VAST tags are ready, make sure your effort doesn’t go to waste—invest in a powerful video ad server system. Aniview’s Video Ad Server enables you to manage and deliver ads in one centralized platform.Contact Aniview for inquiries today.

Are as follows.Creating VAST Tags Manually: If a publisher or developer has experience working with XML, then creating a VAST Tag manually will be quite a straightforward process. They can create their VAST Tags using the XML tag.Please note that all VAST Tags open with and close with .Creating VAST Tags with Google Ad Manager: Publishers can create VAST Tags with ease using the predefined parameters in Google Ad Manager. One can create VAST Tags on this platform by following these steps.Creating VAST Tags using third-party tools: Apart from Google Ad Manager, many other third-party tools can be used to create VAST Tags. Each tool differs from the other so one must familiarize themselves with the tools before making use of them. One also needs to ensure that their video player supports all the specified details and thereby, omit any possible errors while displaying ads.Benefits of VAST TagsVAST Tags help publishers effectively utilize their inventories and monetize their app or website effortlessly. It carries many benefits and they are as follows.Easy to create and operate: VAST Tags are simple to create and make use of.One does not require any prerequisite knowledge of programming.Simplified workflow: VAST Tags have streamlined the communication between ad servers and video players, enabling effective ads.Standardized processes: The error processing and debugging process for VAST Tags are standard and can be performed with ease, causing a decrease in playback errors.Time and money efficient: By adhering to simple VAST Tags standards, publishers can save a lot of time and money.