Taboola backstage

Author: s | 2025-04-25

Documentation of Taboola's Backstage API. Contribute to taboola/Backstage-API development by creating an account on GitHub. Documentation of Taboola's Backstage API. Contribute to taboola/Backstage-API development by creating an account on GitHub.

Taboola - Taboola launches Backstage monetization - Facebook

Follow Backstage is Taboola’s recommendations management and analytics dashboard. All Taboola platform features can be viewed and managed through this unified console.Using the Backstage dashboard, your team will have access to:Revenue Reporting: Calculate how much revenue is generated by specific audience segments.Organic Content Analytics: Identify which content items are resonating most with your audience.Audience Development: Manage the flow of traffic across a network of sister or partner sites.Editorial Controls: Promote or exclude specific content items with a single click.Sorting and Sharing Your DataPre-set filters on the Backstage dashboard enable users to easily parse through performance data such as page views, RPM, and CTR, according to key factors such as time-of-day, referral source, page type, country, and more.Once you’ve identified a helpful view of the data, Backstage users can download that information using the “export” button at the top of the report. (Note: The default export format is .csv)We encourage our publisher partners to share Backstage with teams across the organization, including editorial, business, operations, and any other team who might benefit from insights around Taboola’s recommendations and performance.To create additional Backstage logins for your account, please contact your account manager or Taboola Support at [email protected]. Related Articles Related articles How to register for a Backstage account Can I get penalized by Google for using Taboola’s content recommendations? Recirculation Summary General Best Practices For Improving RPM Visit Value Post specific publishers at the account level.📘Publisher NetworksBlocking of publisher networks is not supported via the API. (If do you need to block a publisher network, please reach out to your Taboola Account Manager.)Attempting to submit a network id to the block-publisher endpoint results in a 400 Bad Request.Apply suppressions:POST /backstage/api/1.0/demo-advertiser/block-publisher{ "sites": [ "site_1", "site_2" ]}{ "sites": [ "site_1", "site_2" ]}📘When updating a resource, you can use either PUT or POST.📘For a successful request, the response is the updated list of suppressed publishers.📘SitesThe sites field stores a collection of sites (machine-readable site names - i.e. publisher account_ids). For more information, see: List Of Publishers.Remove all suppressions:POST /backstage/api/1.0/demo-advertiser/block-publisher{ "sites": []}{ "sites": []}You can use the PATCH verb to add/remove specific publishers - without re-submitting the entire collection.Use the PATCH verb to submit an object with 2 fields to the block-publisher endpoint:sitespatch_operation ("ADD" or "REMOVE") In the sites field, include only the sites that you want to add or remove.Fetch the list of blocked publishers:GET /backstage/api/1.0/demo-advertiser/block-publisher{ "sites": [ "site_1", "site_2" ]}ADD sites to the list of blocked publishersPATCH /backstage/api/1.0/demo-advertiser/block-publisher{ "sites": [ "site_name3" ], "patch_operation": "ADD"}{ "sites": [ "site_name1", "site_name2", "site_name3" ]}REMOVE sites from the list of blocked publishersPATCH /backstage/api/1.0/demo-advertiser/block-publisher{ "sites": [ "site_name1" ], "patch_operation": "REMOVE"}{ "sites": [ "site_name2", "site_name3" ]}

‎Taboola Backstage on the App Store

To update publisher_bid_modifiers via the API, without submitting the entire collection:Send an HTTP PATCH request.The request body must include a JSON Object with:a patch_operation ("ADD", "REMOVE" or "REPLACE") a Publisher Bid Modifier ObjectTo update publisher_bid_strategy_modifiers via the API, without submitting the entire collection:Send an HTTP PATCH request.The request body must include a JSON Object with:a patch_operation ("ADD" or "REMOVE") a Publisher Bid Strategy Modifier Object🚧Minimum CPCFor each campaign, Taboola Backstage enforces a minimum CPC. As of July 8, the minimum CPC is also enforced for site-level bids.For more detail, see: Get list of Minimum CPC values🚧RestrictionsWhen patching Bid Strategy Modifiers:The campaign must have a Bid Strategy of "OPTIMIZED_CONVERSIONS".For an "ADD" operation, you must set the bid_strategy to "FIXED" (to override the above, campaign-level setting for this publisher).The "REPLACE" operation is not supported. You can use only "ADD" (apply an override of "FIXED" for this publisher) or "REMOVE" (remove the override).📘See Patching Collections for an overview of the PATCH operation.📘See Patch a Collection for examples.Table of ContentsPatching Bid ModifiersPatching Bid Strategy Modifiers. Documentation of Taboola's Backstage API. Contribute to taboola/Backstage-API development by creating an account on GitHub. Documentation of Taboola's Backstage API. Contribute to taboola/Backstage-API development by creating an account on GitHub.

Taboola Backstage on the App Store

Within the app.Await verification by Taboola." data-testid="RDMD">🚧IMPORTANTPrior to launch, you must provide Taboola with a test app for verification. Skipping this step may result in a significant loss of revenue.Before submitting your app to Taboola, review the checklist below.✅SDK VersionWe recommend using the latest SDK version - e.g. >.✅General GuidelinesFollow all integration steps carefully. (Refer to the topics above.)Do not cache Taboola content. Fetch new content each time the app opens or the relevant screen is created.Do not refresh Taboola content unnecessarily.Fetch content as soon as the screen loads.Refer to the sample app provided.✅Organic ContentBy default, all content will open in the system browser (or a new tab, if AndroidX Browser is present). You can (optionally) override this behavior for organic content.For more information, see: Event Handling > onItemClick.✅Dark ModeIf your application implements dark mode:Contact your Taboola Account Manager to enable dark mode for your account. Set the Taboola SDK dark-mode feature flag to true. For more information, see: Advanced Options > Dark Mode.🚧GDPR and CCPAIn order to provide personalized recommendations for impressions in the EU and California, make sure to implement GDPR & CCPA respectively.Otherwise, Taboola will serve contextual recommendations only, without the use of personal data.🚧app-ads.txtAs an app publisher, you must declare Taboola as an authorized seller in your app-ads.txt file. Failure to do so can result in a significant loss of revenue.For more detail, see: app-ads.txt✅Before you launchProvide Taboola with an APK file or invitation to your Beta Testing Program.Provide documented steps for reaching all Taboola products App VerificationAndroid Classic - App Verification🚧IMPORTANTPrior to launch, you must provide Taboola with a test app for verification. Skipping this step may result in a significant loss of revenue.Before submitting your app to Taboola, review the checklist below.Verification Checklist✅SDK VersionWe recommend using the latest SDK version - e.g. <<androidSDK4Version>>.✅General GuidelinesFollow all integration steps carefully. (Refer to the topics above.)Do not cache Taboola content. Fetch new content each time the app opens or the relevant screen is created.Do not refresh Taboola content unnecessarily.Fetch content as soon as the screen loads.Refer to the sample app provided.✅Organic ContentBy default, all content will open in the system browser (or a new tab, if AndroidX Browser is present). You can (optionally) override this behavior for organic content.For more information, see: Event Handling > onItemClick.✅Dark ModeIf your application implements dark mode:Contact your Taboola Account Manager to enable dark mode for your account. Set the Taboola SDK dark-mode feature flag to true. For more information, see: Advanced Options > Dark Mode.🚧GDPR and CCPAIn order to provide personalized recommendations for impressions in the EU and California, make sure to implement GDPR & CCPA respectively.Otherwise, Taboola will serve contextual recommendations only, without the use of personal data.🚧app-ads.txtAs an app publisher, you must declare Taboola as an authorized seller in your app-ads.txt file. Failure to do so can result in a significant loss of revenue.For more detail, see: app-ads.txt✅Before you launchProvide Taboola with an APK file or invitation to your Beta Testing Program.Provide documented steps for reaching all Taboola products

Taboola Pixel API Overview - Taboola Backstage API

Taboola Ads es una plataforma de configuración de anuncios de Taboola donde los anunciantes pueden crear y administrar sus campañas. La empresa de recomendación de contenidos trabaja en colaboración con editores y sitios web de gran relevancia en la web.Taboola, fundada en Israel, tiene su sede en Nueva York y tiene ubicaciones en todo el mundo en lugares como Bangkok, Londres, Pasadena y Tel-Aviv. Recientemente, la compañía lanzó un nuevo tablero, Taboola Ads, con más funciones, mayor usabilidad y rendimiento para mejorar la experiencia de sus anunciantes. Según el sitio web oficial, ya son más de 10 mil los usuarios de la nueva plataforma.Con una presentación convincente, » Llegue a las personas en el momento adecuado «, la publicidad nativa de Taboola funciona con un motor similar a un motor de búsqueda, basado en datos recopilados durante la experiencia de Internet de los usuarios. Sin embargo, a diferencia de Google o Bing, asigna estratégicamente las campañas a los sitios con mayor tráfico y volumen de visitas diarias, dentro del propio contenido, en lugar de mostrarlas en los SERP.Los resultados de la publicidad nativa ya los conocemos, ya que son similares al Marketing de Contenidos : cualificación de leads, segmentación de la audiencia, aumento de la notoriedad de marca, visibilidad y engagement. Sin embargo, en comparación con las plataformas publicitarias, Taboola Ads tiene más ventajas.Entre ellos, podemos mencionar la capacidad de escalar campañas de manera más efectiva, rápida y con una mejor relación costo-beneficio, ya que brinda una experiencia intuitiva y satisface las necesidades y dolores de los usuarios durante la navegación.En este artículo, hablamos un poco más sobre Taboola y su plataforma publicitaria, Taboola Ads. Vea abajo: ¿Qué es Taboola Ads?Taboola Ads es una de las plataformas de referencia de contenido más grandes del mundo . Alinea más de 360 ​​mil millones de recomendaciones a más de mil millones de personas en Internet mensualmente, a través de asociaciones exclusivas con los principales productores de contenido y canales de comunicación del mundo.El proceso de Taboola Ads se basa en Inteligencia Artificial (AI), Big Data y Business Intelligence (BI). Esto permite un

Backstage Clients API: Reports - Taboola

Tools, and solutions on the market. Vivara Retargets Engaged Website Visitors with Personalized Taboola Ad Creatives Vivara was looking to drive qualified traffic to their e-commerce site during the holiday season, such as during Black Friday and Cyber Monday, ultimately motivating people to explore their wide range of jewelry products and complete a purchase. The brand’s overall goal was to generate a return on ad spend (ROAS) that aligns with their monthly sales strategies.That’s where Taboola was able to help. As a leading content recommendation platform, Taboola is constantly innovating to provide advertisers with the advanced, forward-thinking solutions they need to optimize performance and engage audiences across the web.For this campaign, Vivara leveraged Taboola’s new Dynamic Creative Optimization (DCO) solution. DCO is an ad technology that automatically customizes ad creatives for users who’ve already visited and engaged with a brand’s website, driving increased clicks and conversions. So if someone views a product or adds an item to their cart, Taboola can automatically retarget them with personalized recommendations that match their interests and behaviors. These DCO-powered ads can even include price changes or discount offers, incentivizing users to revisit the site and complete their purchase.Vivara and Media.Monks worked with Taboola to deliver these optimized ads across premium, high-traffic publisher properties throughout the holiday season, reaching users when they were already engaged and ready to consume something new. The Taboola account management team also constantly monitored the campaign and provided creative and strategic suggestions along the way to enhance performance results. Taboola. Documentation of Taboola's Backstage API. Contribute to taboola/Backstage-API development by creating an account on GitHub. Documentation of Taboola's Backstage API. Contribute to taboola/Backstage-API development by creating an account on GitHub.

Making Requests - Taboola Backstage API

Follow Taboola serves over 450 billion recommendations of content, products, and services to over one billion unique online users every month.Our recommendations are powered by an advanced predictive engine that analyzes hundreds of real-time signals (including geography, context, device, social media trends, and more), in order to create a match between the content and the audience most likely to engage with it.Revenue generated from sponsored items are shared with publishers, who can integrate Taboola across virtually any online destination, from desktop websites to mobile apps to email newsletters. These implementations can be customized to match the UI of the surrounding webpage.Driving Higher Performance With Native Recommendations With display banners averaging as low as 0.05% CTRs, publishers and marketers alike are turning to new content formats such as native ads to combat banner blindness and engage audiences online.As defined by the Interactive Advertising Bureau, native recommendations must be relevant, opt-in, and consistent with the form and function of the surrounding content. By respecting users’ attention, native ads typically perform better than traditional ads, bolstering higher lifts in post-click engagement and brand affinity.Major social platforms, from Facebook to Twitter to Pinterest, monetize their sites with native ads, and Taboola Feed allows publishers of all sizes to tap into the rapidly growing budgets that brands are allocating towards online content promotion. Related Articles Related articles Why Taboola? Glossary How To Get New Account How is Taboola following Google's Webmaster Guidelines How to Add a New Site