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March 06, 2017 14:31 ET | Source: Evine Live Inc. Company welcomes Rob Ellerstein as Vice President, General Merchandise Manager of Hard Home and Consumer Electronics and appoints Lee Goehring as Vice President, Web Merchandising & Business Development MINNEAPOLIS, March 06, 2017 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video commerce company (evine.com), today announced Rob Ellerstein has joined the company as Vice President, General Merchandise Manager of Hard Home and Consumer Electronics. In addition, Lee Goehring has been appointed Vice President, Web Merchandising & Business Development. Rob Ellerstein, Vice President, General Merchandise Manager “In 2017 we are focused on growing our profitable, balanced merchandising mix with engaging exclusive and proprietary products. To help us do that well, I’m excited to welcome Rob Ellerstein as Vice President, General Merchandising Manager of Hard Home and Consumer Electronics,” said Bob Rosenblatt, Chief Executive Officer of Evine. “I had the pleasure of working with Rob at HSN and I know he will be a great addition to our team.” Ellerstein joins Evine from QVC, where he was most recently the Director of Merchandising: Electronics. Previous to that, he served as HSN’s Vice President of Merchandising (2001 – 2006), and Operating Vice President/Director of Merchandising (1999 – 2001). In addition, Ellerstein spent seven years at Macy’s, Inc., where he was a Senior Buyer of Home Products, including rugs, housewares, electronics and food products. Lee Goehring, Vice President Web Merchandising & Business Development Rosenblatt continued, “We continue to drive our digital sales

Opportunity beyond traditional television as illustrated by our growth in mobile, social, online and emerging platforms like Roku, Apple TV and Amazon Firestick. To help us continue this digital growth, I am excited to appoint Lee Goehring to a newly created role of Vice President Web Merchandising & Business Development,” said Rosenblatt. “Lee will be focused on creating a seamless connection from our TV platform to our ecommerce engine and exploring other ways to grow our digital platforms.” Beginning his Evine career in 2012, Goehring most recently held the role of Vice President of Merchandising for the Home and Consumer Electronics categories. Prior to Evine, Goehring served for five years as Vice President of National Accounts at TRG (Technology Resource Group Int’l) (2007 – 2012) and worked as a Senior Buyer at Target Corporation (2003 – 2007) and Best Buy Co., Inc. (1995 – 2002). About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform video commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience. evine.com Contact Data CONTACTSMediaDawn [email protected](952) 943-6043InvestorsMichael [email protected](952) 943-6517

Digital commerce firm Evine Live will host its first “Before & After Beauty Day,” a live 24-hour event starting at 10 p.m. on Thursday. What’s new for Evine will be the introduction of brands showcasing the latest trends in beauty, as well as the expansion of product lines from existing beauty lines.New lines include DpHue, a professional-grade at-home hair color collection created by Donna Pohlad; Beekman 1802, a bath and body collection using goat’s milk and other natural ingredients from the stars of the Cooking Channel’s “The Fabulous Beekman Boys,” and Teadora, a bath and body line made from natural and organic rainforest ingredients. Also, London-based nail color firm Ciaté will introduce a “special spring palette,” while the U.K.’s Emma Hardie will showcase her Moringa Cleansing Balm. Existing brand Isomers Skincare will feature an eye cream called Day & Night Immortaleyez Duo. Related Articles According to Teresa Harris, Evine’s director of beauty, “upward of 15 percent” of sales at the digital commerce company are in the beauty categories, compared with sales in apparel and accessories and home.While the company has been focused on growing the beauty category for its customers, it’s made a bigger push under new chief executive officer Mark Bozek as the firm re-brands itself to Evine Live. Its former name was ShopHQ. The company is planning to add more airtime, increase the brand offerings and have more special event programming around the beauty categories to meet consumer demand.Harris said the top three beauty categories are skin care

Multimedia shopping network Evine Live Inc. has named a new CEO and landed a $6 million investment from Invicta Watch Group.The Eden Prairie-based company named Tim Peterman as its new top executive, effective immediately. He served as the company's chief operating offers and chief financial officer up until April 2018. Peterman succeeds former CEO Bob Rosenblatt, who will remain on Evine's board.This is the second major shakeup on Evine's executive team this year — Anne Martin-Vachon left her position as Evine's president in January.Evine (NASDAQ: EVLV), also received a $6 million cash infusion from Hollywood, Fla.-based Invicta, which has advertised with Evine for more than 20 years. Invicta CEO Eyal Lalo will join Evine's board of directors as its vice chairman."Fostering an entrepreneurial, fast-moving culture in which leaders and employees work to produce amazing results will be an important strategy for us," Lalo said in a statement. "Tim and I look forward to playing a more active role in Evine's future."In January, Evine received a note from Nasdaq, warning the company that it was in danger of being delisted due to its stock trading below $1 for 30 consecutive business days.Evine is Minnesota's 35th-largest public company with roughly $645 million in annual revenue.RankPrior RankName11UnitedHealth Group Inc.22Target Corp.33Best Buy Co. Inc. View this list