Bridgestone golf 2017

Company Dares Golfers to be Better by Maximizing Distance with Excellent Feeling New Model January 19, 2017 Bridgestone Golf – manufacturer of premium golf balls, clubs and accessories – today unveils the new Extra Soft golf ball series, available now at select retailers nationwide and bridgestonegolf.com.The Extra Soft ($21.99) provides maximum length on all shots for mid-to-high handicappers, without the harsh feel and feedback associated with many balls engineered to improve distance. An enhanced core design creates additional forgiveness off the tee, helping players consistently achieve longer, straighter drives. Extra Soft models will be offered in white, yellow and pink colors."After more than a decade of performing golf ball fittings for players of all skill levels, we've learned that golfers have different needs, preferences and budgets," says Adam Rehberg, Golf Ball Marketing. "With Extra Soft we've developed a ball that feels amazing, but doesn't sacrifice the distance or accuracy that is often seen as a drawback to playing a softer ball."Separating Bridgestone from all other ball manufacturers is the company's unique and proven approach to new product development. It introduced a proprietary Ball Fitting system in 2007 and uses the data gathered to drive research and development. This real-world understanding of player needs was a catalyst in the creation of the company's most popular offerings, including the recently launched e6 SOFT and e6 SPEED series ($28.99 per dozen), as well as many more.In addition to the new Extra Soft, Bridgestone Golf designs a diverse portfolio of golf balls to meet the needs of all player performance characteristics, including the B330, B330S, B330RX, B330RXS, e6 SOFT, e6 SPEED, Powerdrive, Laddie Extreme, and Lady. More information on the company's ball, club and accessories offerings are available at www.bridgestonegolf.com.Bridgestone's professional staff features 14-time major championship winner Tiger Woods, FedExCup champion Brandt Snedeker, Olympics bronze medalist Matt Kuchar, Masters winner Fred Couples, three-time major champion Nick Price and rising star Bryson DeChambeau.About Bridgestone GolfBridgestone Golf USA is based in Covington, GA and manufactures premium golf balls, clubs and accessories under Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages its 900 rubber polymer science engineers worldwide to produce high-performing products. Customer swing and related data, captured through its popular, nationwide ball-fitting program, advises continuous advancement of ball technology. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo.More information: www.bridgestonegolf.com.

You can’t play golf the way Tiger Woods does, but you’ll soon be able to play with a ball that’s identical to the one he plays in competition.Bridgestone Golf announced the release of its Tour B XS Tiger Woods Edition golf ball Wednesday. Woods himself is featured on the packaging, holding up a Bridgestone ball with a green in the background, dressed in his characteristic Sunday red shirt and black ‘TW’ hat. A replica of his signature appears in the corner of the box.The TGR Foundation will receive a portion of all proceeds.The golf balls will feature “TIGER” stamping on the side — the same way Woods has marked his ball for years — but the balls will perform identically to the standard Tour B XS model.“Working with both Tiger and the TGR Foundation has been a tremendous experience and we’re excited to build on the popularity of Bridgestone golf balls, while helping a great cause,” said Angel Ilagan, President and CEO of Bridgestone Golf.Bridgestone’s new line will retail for $49.99/dozen and go on sale April 1.“We worked closely with the Bridgestone team to come up with a concept that benefits both golfers and my TGR Foundation, which is very important to me,” Woods said in Bridgestone’s release.Woods began using the Tour B XS ball in preparation for the 2017 Hero World Challenge.The rest of the Tour B line (the X, XS, RX, and RXS) provide a variety of fits for different types of player and retail for $44.99.Woods will

Bridgestone is rightfully proud of its ball fitting program. After all, they invented the idea.Over the past ten years, Bridgestone has conducted over 350,000 fittings and captured data from over two million unique swings. You can argue whether ball fitting using the driver only is the best method for selecting the right ball for your game, but you certainly can’t argue with the numbers. It’s safe to say that as of March 1st, 2017, Bridgestone has more golf swing and golf ball impact data than anyone else in the business.Bridgestone’s R&D department makes practical use of all that data when it Rs and Ds new golf balls, but lately, it’s been working on a concurrent project: The Bridgestone B-Fit Ball Fitting App.Bridgestone and Bryson DeChambeau first showcased the App at the Consumer Electronics Show in Vegas in early January. As of today, it’s available to the masses (click here to download).Do golfers need a ball fitting app? Who can’t be sure of that, but we have one now and the tech, while the first edition tech is not the most intuitive to use, it’s still pretty darned impressive.Tech Meets TechThe smart people at Bridgestone have been working on the algorithms and visuals for this app for the past five years.“We have the cameras over in R&D that can capture golf swing at impact,” says Bridgestone Golf Ball Marketing Manager Adam Rehberg. “But we had to wait for phone technology to catch up. We got the new iPhone 6 a couple of years ago, that’s when our eyes started lighting up, and we said okay, we’re ready to bring this to the market.”The app requires a camera capable of capturing at least 240 frames per second, so that’s iPhone 6 or better. The iPhone app is available on the App Store today. An Android version is coming soon.How Does It Work?Rehberg says the idea is to bring the Bridgestone ball fitting experience to your pocket, and provide you with swing speed, ball speed, and launch angle. Then, Bridgestone’s proprietary algorithms, gleaned from 10 years of data, do their magic and calculate spin, carry and total distance. Seconds later, the app prescribes the right Bridgestone ball for you.“We feel it gives a 100% accurate representation of what we believe ball fitting is. We would put it up against any other launch monitor out there on the market as far as accuracy is concerned, as long as the end user is using it in the correct manner. It has proven to be very accurate from an algorithm standpoint.” – Adam RehbergUsing the app is a two-man operation – one to run the camera and one to swing the club. As we suggested earlier, using the app requires a little bit of effort. First, you’ll need to lay something of a known length (a yardstick or 5-iron work perfectly) on the ground parallel to your swing path. You’ll need this when you calibrate the video.Next, you take a video of the swing, and then